Brazilian Youtube sensation, music video and commercials director Joe Penna’s debut feature film had its world premiere at Cannes at a special Midnight Screening. Arctic is almost completely dialogue-free and is led entirely by Mads Mikkelsen, who confessed: "it was the most difficult shoot I had ever done." Arctic follows a plane crash survivor who struggles to stay alive in the face of fierce natural obstacles. Mikkelsen almost never used doubles in the film which was praised for its restrained directorial mastery and minimal approach. At its inception Arctic was to be set in Mars, but later, the film’s conditions were switched to winter, to be filmed in Iceland.